What should you tell prospective buyers about a property that must sell quickly?

The most appropriate statement to convey to prospective buyers is that "the seller is highly motivated." This information indicates to buyers that there is a significant reason behind the urgency of the sale. A highly motivated seller often means they may be more willing to negotiate on price or terms, open to considering various offers, or willing to make concessions to facilitate a quicker sale. Understanding the seller's motivations can empower buyers to approach negotiations with insight, potentially leading to a more favorable deal.

While mentioning that the seller must sell this week may seem urgent, it could create pressure that may not resonate well with buyers, potentially deterring them instead of encouraging action. Stating that the negotiating power is in the buyers' hands might be true in a general sense but doesn't directly inform them of the seller's specific situation or motivation, which is crucial when a quick sale is necessary. Saying "I'd love to show you one of my firm's listings" lacks the pertinent information about the urgency and motivation of the seller, making it irrelevant in this context.