Why is it critical for agents to avoid biases when presenting offers to clients?

It is essential for agents to avoid biases when presenting offers to clients because any bias could significantly influence the client's decision-making process. Agents have a fiduciary duty to act in the best interests of their clients, which includes providing objective and impartial information. When agents introduce their personal opinions or biases, it may create a distorted view of the options available, leading clients to make decisions that do not truly reflect their best interests or desires.

Maintaining objectivity ensures that clients have the necessary facts to make informed choices and helps them weigh their options critically. Clients are more likely to trust agents who provide clear, unbiased information, which can foster a stronger agent-client relationship and better outcomes in transactions. Emphasizing the importance of unbiased information supports the integrity and professionalism expected in agency relationships.